Take a look at any list of the most common allergens in the world, and chances are, half of said list will be comprised of different types of food, or will be food related in some way. For example, peanuts, tree nuts, milk, eggs, wheat, soy, fish, and shellfish are all common food allergens found in a large number of food products.
For a person who is allergic to any of these ingredients, a simple lunch with friends, or navigating the aisles of the supermarket can become a tedious exercise in menu and label checking (and re-checking). Sometimes it’s not as simple as reading a label – the way information is presented can be tricky and require an exercise in decoding on top of basic reading skills. A rushed shopping trip or poor menu descriptions can be nothing short of catastrophic for allergy-prone folk.
For a food manufacturer in this day and age, it pays to have an awareness of the kinds of foods that commonly cause allergic reactions. It may be that you avoid utilising eggs in your production processes because you know that a certain percentage of your clientele are allergic to them. And that would be a noble endeavor – particularly if you’re in the baking industry. But whether you are going to be avoiding the use of specific allergens or not, it is imperative that each package or jar is clearly labeled with a list of the ingredients used.
Why not take it one step further and use additional and separate stickers to draw attention to any common allergens present in your produce? A simple sticker on the front of a jar saying ‘contains nuts’ or ‘contains traces of gluten’ is easy to achieve and shows you are going the extra mile for your customers. It also makes their label checking process easier, and shows that you take your food manufacturing duties seriously.
On the flip side, if you’re in the business of creating sweets that are also gluten-free, you could call this out with strategically placed clear stickers. With the use of simple sticker labeling, it’s possible to target an entirely different and additional customer niche. So when you are creating your custom stickers, it might be worth considering a batch of labels that draw attention to allergens present in your food, as well as a batch of labels that outline the allergens that are absent.
The beauty of creating custom food labels with Sticker Printing is that we can help you match their design to the rest of your company’s branding. Important information does not have to relayed in a stern or boring way – it just has to be obvious and immediately visible. A clear sticker print detailing the fact that your brownies do or do not contain nuts can both match your colour scheme and stand out to passers-by.
There’s no doubt about it, if you’re serious about meeting the needs of your clientele, clear sticker printing is a non-negotiable. Thankfully, unlike an allergic reaction to shellfish, the sticker printing process is straightforward and painless.
Simply give us a call on 1300 880 425 for a free quote.